Listening to clients is at the heart of providing financial services in a market-led approach. Financial service providers should always keep their eyes and ears open for what their clients are saying in terms of the design and delivery of the product.
Stuart Rutherford is the founder of SafeSave, a microfinance institution in Bangladesh and author of the books The Poor And Their Money and Portfolios Of The Poor. Rutherford talks about the importance of listening to clients, how best MFIs can learn from them, and his experience in conducting such research.
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